HP/Tangui -> to work out our proposition in terms of price and value based on current CBA.
The mix we will use to promote inAcademia is:
Online:
HP -> Improve the website to perform wel in SEO result. Identify major key words. Aim at reaching page two in Google.
Geant -> Provide Logo's
All -> to provide textual input
HP -> to install a proper wordpress theme
Niels -> Ad a general E-mail address for prospect webshops (SP's) to contact us.
Niels -> Ad Piwik statistics to the website
All -> Generate referral trafic from SP's and NREN's by linking to InAcademia from all participating NREN's.
Email marketing
Geant marketing -> generate InAcademia mailing to the Geant mailing list.
Direct Sales
Call upon prospect webshops and other online retailers.
Niels -> to provide HP with the list of interested parties
HP -> To meet prospects and convince them to connect to InAcademia
HP -> Maintain prospect list ans status (on this wiki?)
Assign "hunting" tasks to project participants to reach out to local online retailers.
Manage progres in connecting online retailers to InAcademia in this list