This is the home of the Social Media in the NREN Community space.
This space was created by TF-CPR, but is open to all TERENA Wiki users for comment and contribution.
Plan for now
Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"
- Collect useful theoretical studies that we can all benefit from (24. 3. 2011)
- Collect NREN social media "use cases" (24. 3. 2011)
- Joint video conference (suggest our Adobe Connect) to review findings and decide on next steps, if any (28-31. 3. 2011). Please vote for desired date and time on Foodle: https://ds.aai.arnes.si/foodle/foodle.php?id=sx1q1abs
- Market analysis of social network platforms and their developments (24. 3. 2011)
- Create general Social media policy for NRENs - facilitated by VC discussion if necessary, get management buy-in / involved
- Create general Social media strategy for NRENs - facilitated by VC discussion if necessary
- Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... (including security, privacy issues ...) - facilitated by VC discussion if necessary
- Best practice sharing on all aspects of social network use - branding, engagement, stratagies, employee frameworks etc
2. Social Media in theory
General
- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
- Social Networks Overview: Current Trends and Research Challenges (General overview of social networks, app 1h reading, great introduction to social networks)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
- Advice that (Useful social media resources and training.)
- VIRTUAL WORLDS - Immersive Online Platforms for Collaboration, Creativity, and Learning (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
- 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
- Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
3. NREN Social Media "Use Cases"
CARNET (how do you differentiate from web)
- Offical FB page (520 followers)
- School portal on FB (311 followers)
- Users conference on FB (187 followers)
- Wiki (eng, cro)
NORDUNET
- Offical FB page (23 followers)
- Offical Twitter page (32 followers)
- Nordunet conference (24 followers)
HEAnet
- Official Twitter page (64 followers)
- Official Twitter Page (technical) (36 followers)
- HEAnet Conference
- Unofficial Linked-In page
SUNET
- Get satisfactory (custom social like app)
ARNES
- Unofficial FB page (73 folowers)
- Offical si.cert FB page (217 followers)
- Offical registry.si FB page (139 followers)
TERENA
- Unofficial FB page
- Twitter page
- Youtube channel
- LinkedIn group
- Wordpress page
- TNC2010 coverage page (This is a mashup page.)
SURFnet
On corporate level
- Twitterpage (>800 followers)
- Many projects have there own (wordpress)blogs or LinkedIn communities
By SURF
- for example: SURFshare (community on Linkedin, owned by SURF)
Approaches we like most
- Sports Tracker - community around Nokia application from Finland (13500 followers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
- Cisco Networking academy - community of networking student (177,139 followers)
- StackOverflow - Mostly computer programming community, ability to ask questions and receive answers rated by the community / crowdsourcing (24,754 users)
5. Market analysis of social network platforms and their developments
Present popular social networks (1. 3. 2011):
Name |
URL |
Description |
Users |
www.facebook.com |
general |
600 million |
|
twitter.com |
General, Micro-blogging |
190 million |
|
www.linkedin.com |
Business and professional networking |
90 million |
|
flickr |
www.flickr.com |
photo sharing, commenting, worldwide |
35 million |
myspace |
www.myspace.com |
general |
50 million |
hi5 |
hi5.com |
General. Popular in India, Mongolia, Thailand, Romania, Portugal and Latin America. |
80 million |
Vkontakte |
vkontakte.ru |
Social Network for Russian-speaking world |
135 million |
Orkut |
www.orkut.com |
General, Popular in India and Brazil |
100 million |
Mixi |
mixi.jp |
Japanese |
25 million |
Odnoklassniki |
www.odnoklassniki.ru |
Connect with old classmates. Popular in Russia and former Soviet republics |
45 million |
Tagged |
www.tagged.com |
general |
100 million |
Kaixin001 |
www.kaixin001.com |
General, In Simplified Chinese, caters for mainland China users |
50 million |
SkyRock |
www.skyrock.com |
Social Network in French-speaking world |
25 million |
deviantART |
www.deviantart.com |
Art community |
15 million |
netlog |
www.netlog.be |
General. Popular in Europe, Turkey, the Arab World and Canada's Québec province |
70 million |
Future of social networks (2012+?)
Name |
URL |
Description |
Users |
Diaspora |
SN with based upon rich user privacy options ("open facebook") :) |
Alpha |
6. General social media strategy for NREN
Sort/group in future
- Post updates on consistent basis
Concernes
- Publish photos of staff? Only serious photos?
- How personal to go while building community? E.g. should we invite our users to join our running group?
How (check Denis McDonald for details)
- Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
- Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
- Determine cost (HR, €)
- Benefits
- Priority
- Impacted Groups
- Schedule
- Relationship to existing processes
- Anticipated Acceptance
- If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation
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