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This is the home of the Social Media in the NREN Community space.

Plan for now

1. Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"

2. Collect useful theoretical studies that we can all benefit from (18. 3. 2011)
3. Collect NREN social media "use cases" (18. 3. 2011) -
4. Joint video conference to review findings and decide on next steps, if any (21-25. 3. 2011)
5. Create general Social media strategy for NREN - facilitated by VC discussion if necessary
6. Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... - facilitated by VC discussion if necessary
7. Start working, share what works and what doesn't work as we progress

2. Social Media in theory

General

• How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
• How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
• Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optinal)

Facebook

• 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)

3. NREN Social Media "Use Cases"

CARNET (how do you differentiate from web)

• Offical FB page (520 followers)
• School portal on FB (311 followers)
• Users conference on FB (187 followers)
• Wiki (eng, cro)

NORDUNET

• Offical FB page (23 followers)
• Offical Twitter page (32 followers)
• Nordunet conference (24 followers)

SUNET

• Get satisfactory (custom social like app)

ARNES

• Unofficial FB page (73 folowers)
• Offical si.cert FB page (217 followers)
• Offical registry.si FB page (139 followers)

TERENA

• Unofficial FB page

Approaches we like most

• Sports Tracker - community around Nokia application from Finland (13500 folowers, couple of hundreds active)
• Pepsi -community around soft dring (3MIO followers)

4. General social media strategy for NREN

Sort/group in future

• Post updates on consistent basis

How (check Denis McDonald for details)

• Describe organisational goals (3-5) e.g. improve communications, help, increase the number of ...
• Describe social media initiatives: e.g. create Facebook page, establish blog, create a network of experts ... For each don't forget to define:
  • Determine cost (HR, €)
  • Benefits
  • Priority
  • Impacted Groups
  • Schedule
  • Relationship to existing processes
  • Anticipated Acceptance
• If possible: convert internal users from competing platforms, define ownership and responsibilities, identify hidden opposition inside organisation

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