• Created by Unknown User (d.bozeglav), last modified by Unknown User (maría.josé) on Feb 14, 2012

ARNES

  • Great outreach with Facebook
  • More work than anticipated
  • Possible occurrences of bullies
  • ...

FUNET

  • "like and you will be liked" it is essential to get followers or likers to your socmedia account, and according to my experience starting from scratch is difficult!! The most effective way is like/follow similar type of organizations/projects and rely that they will scratch your back too. That's how you can create traffic to your account.
  • pain spot no1: people who are against socmedia as a principle. I guess many share this problem, but it is tiring to always need to justify the use of social media always to same people. These are the same people that always look downwards any new tricks or methods, always pessimistic and nothing new is worth trying. Should these people be left outside the effort made, and wait until time passes and they'll join FB or should we "train" them on benefits and threats that social media has?
  • pain spot no2: this relates mostly to EC projects dissemination through social media: if EC has a negative viewpoint on using social media in dissemination, how can we convince the socmedia skeptics in our own orgaisations? Almost every time we talk about use of social media in one of our projects few people remind us that in a review of one of our projects few years ago, EC was opposite of using social media in dissemination work. The reviewers had emphasized that no extra effort/money should be spent to use of social media and this is brought to discussion every time. And this justification is always used to torpedo the socmedia efforts.Does anybody else have other experiences of EC & socmedia??

GRNet

Facebook has been a useful tool for the two contests that were implemented in the past. Having thousands of users, it proved an effective tool for providing them with up to date information, and contributed significantly not only in raising awareness on the contests, but also for coordinating the projects in a more efficient way.

RedCLARA

  • The RSS of the RedCLARA news are connected both to Facebook and Twitter, so we enhance the visibility of our information without loosing a single minute.
  • A must: Always answer as soon as possible the requests of your friends or visitors in TW and FB
  • Be friendly and polite: always thank your visitors and friends for their posts, doubts and comments, and if a response is requested, give it right away. It is better to say “we will come back soon with a proper answer for you” than not answering at all.
  • If you are looking after some opinions about some particular issue, just ask by FB and/or TW, people in social media love to say what they think about the issues that they care of.
  • Use TW and FB to create a momentum for your events: Did you know that...?, Have you already registered yourself at...?, etc, are appealing questions for the social media audience: people feels that you care for their opinion and appreciate their feedback.
  • If you like, they will like; if you follow them, they will follow you.
  • If you have nothing to say, then don't say it! Never loose a chance to be quiet! In social media there are too much words running daily, and if you use TW and/or FB for “blah” comments, you will be just another “blah” in the “blah ocean”.
  • Remember, the scientists and academics (as any person) have ego, and they love to see their names everywhere: The experience of RENATA (Colombia) in the use of FB and TW has been extremely positive, and what they do is to strongly disseminate all the videoconferences that are running through their member institutions and over their network. They focus on the people that will be part of those events, and hence, those people tell their friends and colleagues that RENATA is talking about them, their ego grows as the friends of RENATA in Facebook and it's followers in Twitter.

REDIRIS

As we don´t have a RSS service in the webpage of RedIRIS, I think social media is very good for people to know about our news in the moment we publish the information. Twitter perhaps it´s better for that than Facebook.

I´m very happy with both services because our followers give us very good feedback about them (Some people of our affiliated institutions have told me they are very useful for them), but, in this 2 months the active participation of the followers and fans, writing comments/posts/retweets in our pages is not good enough.

REUNA

Context information

About Facebook

In this context, the last year the Department of Communications of REUNA decided to create a profile in Facebook of the Chilean National Research and Education Network. It has been a great experience and very fruitful for us because at the present moment we have 168 friends among themselves various communities of interest, like universities, research groups and schools.

Even though we have not spent much time on social networks we have had good results. We often received consultations about the network thanks to Facebook and even more we could meet specific and interesting audiences.

As we had little time to work on updating Facebook, we linked it to RSS to the most interesting sections of REUNA's web site. But, when we have important information we prefer to publish it manually.

This year we will work longer on Facebook because we realized it is a valuable tool to add public with same interests. Furthermore it is very useful in order to receive relevant information.

During 2012 we are going to change from profile to  page, like other similar institutions, because when we created our profile on Facebook, this department didn’t know the difference.

About Twitter

Also the last year we started working with Twitter, and updated it by RSS. Step by step we have discovered their potential and learned to use it. We conclude that was very useful tool to disseminate the streaming of our partners.

We manually tweeted streaming when it was topic of public interest. Today REUNA has 325 followers, 852 tweets and we follow 61 (organizations/ individuals).

Wikipedia

In February 2011 we also created a page on Wikipedia in Spanish what was an adventure. There we met the editors who had to approve our content and when they understood the work of REUNA we could publish the page.

We know there are several things that we could improve in this page and we will work in them this year.

In our opinion, Wikipedia was relevant in our work last year because every day many people look for information online and this wiki can be useful as another dissemination tool.

SIGMANET

  • We have learned that social media is great for event and new service dissemination.
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