Advertising on social media can be quite cost effective, but don't expect it to be working as classical advertising! Careful consideration has to be done on what to advertise - e. g. advertising NREN Facebook page itself could perhaps not the best thing to do.

Facebook

  • You should reserve about 500-1000 EUR for your campaign or. at least 10 EUR per day. Try various different advertising setups and use the one that performs at it's best.
  • Don't just boost posts. Use Advertising manager: facebook.com/ads/
  • Make sure you are getting es much engagement for as little money as possible!
  • Content is crucial. Some things work and some don't. Use Insight and Advertising manager to monitor specific posts.

If you are not sure whether to advertise or not here is a further reading for you:

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