SIG-Marcomms Autumn meeting, October 4-5 2022

The meeting will be hosted by Belnet in their office in Bruxelles - Nord, Belgium.

Please note that we can only accommodate 25 registrations, so please register as soon as possible. Registration link.

The meeting will be live streamed on Zoom and will be recorded.

Suggestions for hotels are below.

WORKING AGENDA - (TIMINGS ARE CET)

DAY 1

09:15 - 09:30	Welcome by the host
09:30 - 10:00	Introductions
10:00 - 10:30	How to create a successful social media campaign 1/3 WORKSHOP Video creation Presentation on how to create videos for social media (Andrea Meloni, GÉANT)
10:30 - 10:45	COFFEE BREAK
10:45 - 12:00	continued Group exercise Discussion
12:00 - 13:00	LUNCH
13:00 - 14:00	Tour of Belnet facilities & presentation
14:00 - 15:00	How to create a successful social media campaign 2/3 ROUND TABLE How do you involve your community and technical colleagues in content creation on social media? PRACE's legacy campaing: photo contributions from the Community (Marjolein Oorsprong, PRACE) YOUR EXAMPLE HERE! (max 7 minutes) We are looking for a max of 2 NRENs contributions on the topic of community engagement on social media to leave enough time for discussion.
15:00 - 15:15	COFFEE BREAK
15:15 - 16:15	How to create a successful social media campaign 3/3 ROUND TABLE How do you analyse your campaign's results and determine its value? YOUR EXAMPLE HERE! (max 7 minutes) We are looking for a max of 2 NRENs contributions on the topic of results analysis to leave enough time for discussion.
16:15 - 17:00	OPEN space What are your comms plans for 2023?
Location and time TBC	Dinner will be offered by Belnet

DAY 2

09:00 - 09:30	Wake-up game
09:30 - 10:30	How is your marcomms team structured? Discussion
10:30 - 10:45	COFFEE BREAK
10:45 - 12:15	Branding RESTENA's rebranding (Christine Glaser, RESTENA) Belnet's employer branding (Davina Luyten, Belnet) YOUR EXAMPLE HERE! (max 7 minutes) Discussion Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.
	LUNCH &

Recommendations for hotels - Belnet office is at walking distance:

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