SIG-Marcomms Autumn meeting, October 4-5 2022

The meeting will be hosted by Belnet in their office in Bruxelles - Nord, Belgium.

Please note that we can only accommodate 25 in-person registrations, so please register as soon as possible. Registration link.

The meeting will be live streamed on Zoom and will be recorded.

Recommendations for hotels - Belnet office is at walking distance:

Hotel Dubble Tree by Hilton Brussels city : https://www.hiltonhotels.com/fr_FR/belgique/doubletree-brussels-city/
Thon Brussels city center : https://www.thonhotels.com/fr/hotels/belgique/bruxelles/thon-hotel-brussels-city-centre/
Hotel Indigo Brussels city : https://www.ihg.com/hotelindigo/hotels/fr/fr/brussels/brupr/hoteldetail
Hotel Progress : https://www.progresshotel.be/language/en/rooms/

WORKING AGENDA - (TIMINGS ARE CET)

DAY 1

09:15 - 09:30	Welcome by the host, Belnet
09:30 - 10:00	Introductions
10:00 - 10:30	How to create a successful social media campaign 1/3 WORKSHOP Video creation Presentation on how to create videos for social media (Andrea Meloni, GÉANT)
10:30 - 10:45	COFFEE BREAK
10:45 - 12:00	continued Group exercise Discussion
12:00 - 13:00	LUNCH
13:00 - 14:00	Tour of Belnet facilities & presentation
14:00 - 15:00	How to create a successful social media campaign 2/3 ROUND TABLE - chair by Barbara Carroll How do you involve your community and technical colleagues in content creation on social media? PRACE's legacy campaing: photo contributions from the Community (Marjolein Oorsprong, PRACE) How to connect with different audiences: social media strategy of Arnes as NREN vs. SLING for EuroCC project (Ariela Hercek, Arnes) We are looking for a max of 2 NRENs contributions on the topic of community engagement on social media to leave enough time for discussion.
15:00 - 15:15	COFFEE BREAK
15:15 - 16:15	How to create a successful social media campaign 3/3 ROUND TABLE - chaired by Barbara Carroll Tips and tricks for social media campaigns A subjective view of what you should and shouldn’t do in your campaign (Olga Popcova, RENAM) YOUR EXAMPLE HERE! (max 7 minutes) We are looking for a max of 2 NRENs contributions on the topic of results analysis to leave enough time for discussion.
16:15 - 17:00	OPEN space - chaired by Lonneke Walk What are your comms plans for 2023?
Location and time TBC	Dinner will be offered by Belnet

DAY 2

09:00 - 09:30	Wake-up game
09:30 - 10:30	How is your marcomms team structured? - chaired by Laetitia Lagneau Discussion
10:30 - 10:45	COFFEE BREAK
10:45 - 12:15	Branding - chaired by Lonneke Walk RESTENA's rebranding (Christine Glaser, RESTENA) Belnet's employer branding (Davina Luyten, Belnet) HEAnet's rebranding project (Barbara Carroll, HEAnet) YOUR EXAMPLE HERE! (max 7 minutes) Discussion Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.
	LUNCH &

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SIG-Marcomms Autumn meeting, October 4-5 2022