Social Media in theory

Social networking sites and our lives (how/which we use Social Networks - 2011 study - MUST)
How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
EU Social networks study (General overview of social networks, app 1h reading, great introduction to social networks)
How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
Advice that (Useful social media resources and training.)
Virtual worlds (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
Mashable - short articles regarding social networks (quantity before quality)
Social media Examiner - use cases, many from know authors. Concrete - how to do something that works
Social media today - thorough social media articles and huge know how base
How to Succeed With Collaboration and Social Software - Jeffrey Mann, Gartner
The USA AirForce - Armed with social media (5-7 min reading, MUST)
Do's and don'ts of Social Media (quick gude from http://www.thesteelmethod.com/b2bdodont2.html, 2min reading, MUST)

9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
All Facebook - unofficial Facebook know how with various articles
Facebook pages - offical Facebook cookbook
Facebook's impact on the web (image from businessinsider - 10 seconds, MUST)
13 Hot Facebook Marketing Tips From the Top Pros