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Public Affairs is about the way in which all kinds of organisations engage in lobbying and in securing a good reputation with policy makers. In the world of policymakingpolicy making, organisations and groups with a specific interest try to influence decisions to their favour. They may try to get an issue on the agenda, or prevent it if this threatens their interest. How do they do this, what strategies they use, and with what effects? How can we understand the myriad of business corporations, professional associations, NGOs, citizen groups and increasingly also public organisations that gets involved in lobbying? How do policymakers respond to claims made by interest groups? What about the transparency of lobbying, and the implications for democratic representation?
This workshop introduces you to the world of public affairs, in which not only lobbying is relevant but also the reputation of organisations as they are more and more held publicly accountable for their behaviourbehavior. How can you study the lobbying game, and how do organisations learn about strategy and reputation building? Do they work together, or do they act alone? In this sense, Public Affairs, which traditionally focussed focused on lobbying policy makers, is becoming further entwined with Public Relations, which is more concerned with building a good reputational profile as a whole.
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Timing | Topic | Who? |
Day 1 (April 8th) | ||
12:30 - 13:00 | Welcome & Intro | Léonie Schäfer (DFN), Hendrik Ike (GÉANT) |
13:00 - 14:30 | Session I – Public Affairs and Communication in the Digital Age ( Presentation & Discussion ) Public Affairs and communication at the Digital Age_Mechthild_Buelow.pdf | Invited Presenter: Mechthild Bülow, Owner of Mechthild Bülow Public Affairs, Berlin |
14:30 - 15:00 | Coffee Break | |
15:00 - 16:30 | Session II – Public Affairs at GÉANT NRENs – Case Studies DeiC_PublicAffairs_and_government_interaction_Martin_Bech.pdf | Martin Bech (DeiC), Ilse Koning (SURF) |
16:30 - 17:00 | Session III – Public Affairs Basics | Hendrik Ike (GÉANT) |
17:00 - 17:30 | Working Groups & Round-Up Day 1 | All EaP NRENs |
19:00 - Open End | Working Dinner | All |
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