Page History

12-13 December, 2019

Agenda

Day 1, Thursday, December 12th

9:00-17:15 "Social media metrics"

09:00-09:30 - Introduction and expectations for the day

09:30-10:30 - Social Media Strategy & Monitoring: Introduction Social Media: Channels and Target Groups

10:30-10:45 - BREAK

10:45-11:15 - Social Media Strategy & Monitoring: Social Media Monitoring / Social Listening: Introduction and Tools

11:15-12:15 - Social Media Strategy & Monitoring: Social Media Strategy / Social Media Grid: Channel Planning, Content Development and Tonality

12:15-12:45 - LUNCH

12:45-13:45 - Social Media Posts: Basics: Length of postings, specifications for each platform (Examples postings of events on FB, Instagram, Twitter, Linked In, Website, Example postings B2B vs B2C)

13:45-15:15 - Social Media Posts: Exercise: Creating of postings for different channels and target groups

15:15-15:30 - BREAK

15:30-16:30 - Analytics: Analytics for each social media channel (platform tools & relevant KPIs)

16:30-17:00 - Analytics: Overview of external analytic tools (free & charged) – can be shorted in favour of the previous topic

17:00-17:15 - Wrap up

18:00-19:30 Walking tour

19:30 Dinner “Erdinger am Gendarmenmarkt”

Day 2, Friday, December 13th

9:00 - 15:00 “Interview Techniques”, Laura Durnford, GÉANT

Logistics / Venue

DFN-Verein e. V.
Geschäftsstelle Berlin
Alexanderplatz 1
7th floor
10178 Berlin

How to get into the building...

GPS co-ordinates (WGS84): N 52° 31,27134´ E013° 24,76554´

Arrival by city transport:

For Berlin public transport please use tariff group AB single tickets. They are valid for two hours on all forms of city transport and all regional railways in Berlin. Within this time limit you can change between transport as often as you like. Tickets can be obtained on trams and buses or at the stations from ticket machines. Single tickets bought at any station in Berlin must be validated before getting on transport.

Arrival by car:

The historic Berolina building is located in Alexanderplatz. Use of public transport is recommended because of limited parking in the area.

Arrival by plane at ...

... Airport Tegel (travel time is 36 - 45 minutes)

... Airport Schönefeld (travel time is 30 - 42 minutes)

Arrival by train at ...

... Central Station Berlin (travel time is 5 - 9 minutes)

... Station Alexanderplatz (a two-minute-walk)

... Station Ostbahnhof (travel time is 3 - 4 minutes)

... Station Zoologischer Garten (travel time is 12 minutes)