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Let's start discussing! The TERENA NREN community - not just PR people - have something to say about social media. Goto discussion area: "Do user communities in education and research really want to engage with NRENs using social media? If not, should we try anyway? How?!?!"
- Collect useful theoretical studies that we can all benefit from (24. 3. 2011)
- Collect NREN social media "use cases" (24. 3. 2011)
- Joint video conference (suggest our Adobe Connect) to review findings and decide on next steps, if any (28-31. 3. 2011). Please vote for desired date and time on Foodle: https://ds.aai.arnes.si/foodle/foodle.php?id=sx1q1abs
- Market analysis of social network platforms and their developments (24. 3. 2011)
- Create general Social media policy for NRENs - facilitated by VC discussion if necessary, get management buy-in / involved
- Create general Social media strategy for NRENs - facilitated by VC discussion if necessary
- Create strategy for each social media - FB, Twitter, Linkedin, Youtube ... (including security, privacy issues ...) - facilitated by VC discussion if necessary
- Best practice sharing on all aspects of social network use - branding, engagement, stratagies, employee frameworks etc
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- Sports Tracker - community around Nokia application from Finland (13500 followers, couple of hundreds active)
- Pepsi -community around soft dring (3MIO followers)
- Cisco Networking academy - community of networking student (177,139 followers)
- StackOverflow - Mostly computer programming community, ability to ask questions and receive answers rated by the community / crowdsourcing (24,754 users)
5. Market analysis of social network platforms and their developments
Present popular social networks (1. 3. 2011):
Name | URL | Description | Users |
www.facebook.com | general | 600 million | |
twitter.com | General, Micro-blogging | 190 million | |
www.linkedin.com | Business and professional networking | 90 million | |
flickr | www.flickr.com | photo sharing, commenting, worldwide | 35 million |
myspace | www.myspace.com | general | 50 million |
hi5 | hi5.com | General. Popular in India, Mongolia, Thailand, Romania, Portugal and Latin America. | 80 million |
Vkontakte | vkontakte.ru | Social Network for Russian-speaking world | 135 million |
Orkut | www.orkut.com | General, Popular in India and Brazil | 100 million |
Mixi | mixi.jp | Japanese | 25 million |
Odnoklassniki | www.odnoklassniki.ru | Connect with old classmates. Popular in Russia and former Soviet republics | 45 million |
Tagged | www.tagged.com | general | 100 million |
Kaixin001 | www.kaixin001.com | General, In Simplified Chinese, caters for mainland China users | 50 million |
SkyRock | www.skyrock.com | Social Network in French-speaking world | 25 million |
deviantART | www.deviantart.com | Art community | 15 million |
netlog | www.netlog.be | General. Popular in Europe, Turkey, the Arab World and Canada's Québec province | 70 million |
Future of social networks (2012+?)
Name | URL | Description | Users |
Diaspora | SN with based upon rich user privacy options ("open facebook") :) | Alpha |
6. General social media strategy for NREN
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