This event will take place online on 21-22 March.
If you have agenda ideas for this or future meetings, please contact Lauracontact Silvia.Durnford@geantFiore@geant.org or or add them directly into the the agenda suggestions page. If you would like to host a future meeting, please let Laura know!
Registration will open soon.is open. Zoom link to join the event: https://geant.zoom.us/j/68609347270?pwd=aDBvMDdHYzdSZE51REMrc3I2MzQxZz09
ZOOM USER GUIDELINES FOR THIS MEETING, and GEANT Privacy Notice - this meeting will be recorded in Zoom.
Feedback survey will be linked here during the meeting
.
Videos of the 21st of March (joint meeting with SIG-MSP) and the 22nd of March.
INITIAL AGENDA - (TIMINGS ARE CET)
TIME
| Day 1 (recording) JOINT MEETING WITH SIG-MSP | |||
| 21 March 2022 |
| 11:50-12:00 | ARRIVAL! Troubleshooting connections & 'virtual coffee break' together | ||
| 12:00-12:05 | WELCOME | Lonneke Walk (SURF - Chair of SIG-Marcomms) & Martin Bech (DeiC - Chair of SIG-MSP) | |
12:05-12:15 12:15-12:50 12:50-13:15 |
THE FUTURE OF EVENTS - F2F / virtual / hybrid?
Experiences and lessons from the past year
Four short presentations will highlight challenges and successes in planning and delivering online events of varying kinds, sizes and formats, and considerations on how to decide the best approach for coming events. With examples from CANARIE (lessons learned and how they inform future events), BASNET (scientific outreach event PRIP in September), ASNET-AM (hybrid conference CSIT 2021), SURF (goals and tools for future events) and GÉANT (TNC21 - virtual). Plus discussion
TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 1 Offering training is a way that some NRENs make themselves known to new audiences, raise awareness of what an NREN is, or increase visibility of the NREN brand. Training can also support products that are offered and expand the uptake of service offerings. But training is also a product or service in its own right, needing a place in the NREN strategy and in the marketing communications support activities.
| SESSION CHAIRS: Sara King (AARnet) |
Kathryn Anthonisen & Ela Yazdani (CANARIE)
Alexei Belotserkovsky (BASNET - TBC)
Naira Kocharyan (ASNET-AM)
Lonneke Walk (SURF)
Laura Durnford (GÉANT)
Kathryn & Ela's slides (pdf)
Lonneke's slides (pdf)
Naira's slides (pdf)
Laura's slides (pdf) | |
| 13:15-13: |
| 25 | BREAK | ||
13: |
25-13:45 |
UPDATES
Lightning-talk style 5-minute updates from NRENs, GÉANT, projects etc.
WACREN website and newsletter
Clouds update
Cyber Security Month 2021
Effah Amponsah (WACREN)
Maria Ristkok (EENet / GN4-3)
Davina Luyten (Belnet)
Effah's slides (pdf)
Maria's slides (pdf)
Davina's slides (pdf)
TEASER TASTER - FROM CONCEPT TO CONTENT
Storyboarding, script writing, voice overs, filming, animation - what processes go into the production of videos, what skills and resources are needed, and what parts can you do yourself to save costs and time? This short teaser session will introduce some basics and test the level of interest in a possible follow-up workshop that could go into more depth and give more practical tips.
Have your smartphone ready to give inputs via Mentimeter!
13:45-14:00 14:00-14:25 | TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 2
| SESSION CHAIRS: Sarah Hughes (GLAD, GÉANT Learning and Development) Nicole Harris and Casper Dreef (GÉANT) Harri Kuusisto (CSC) Tomi Dolenc (ARNES) | |
| 14:25-14:30 | Meeting feedback survey | SIG-MSP only | |
| 14:30-14:35 |
Andrea Meloni & Laura Durnford (GÉANT)
14:20-14:30| Day wrap up - until tomorrow for SIG-Marcomms! |
| Lonneke Walk & Martin Bech | |||
DAY 2 SIG-Marcomms meeting | |||
| 22 March 2022 | |||
TIME | WHAT | WHO | SLIDES |
|---|---|---|---|
| 11:50-12:00 | ARRIVAL! Troubleshooting connections & 'virtual coffee break' together | ||
| 12:00- | |||
| 12: |
| 05 |
BRAND STRATEGY
Inspired by an example of an NREN re-evaluating its core brand and developing a new strategy on sub-brands, we will break into smaller groups to discuss how a strategy resolves issues around the structuring and promotion of services, and related topics on branding, websites and the creation of marketing assets.
Presentation, Mentimeter & breakout discussion
| WELCOME | Lonneke Walk (SURF - Chair of SIG-Marcomms) | ||
| 12:05-13:15 | UPDATES Lightning Talks: | Silvia Fiore (GÉANT) Christine Glaser (RESTENA) Davina Luyten (BELNET) Rosanna Norman (GÉANT) | |
| 13:15-13:30 | BREAK | ||
| 13:30-14:20 | DATA DASHBOARDS Do you gather statistical data from your social media channels? How? What do you do with the data? Have you ever changed your marketing communications strategy as a result of data you’ve seen? What discipline do you have around gathering data, setting goals and using the data? This session will include:
| Leonardo Marino (GÉANT) | |
| 14:20-14:25 | Meeting feedback survey | SIG-MARCOMMS only |
Led by:
Jane Gifford (AARNet)
WEBSITES - MULTI-LANGUAGE MANAGEMENT
Many NRENs need to provide website content in more than one language. This can cause challenges in terms of planning, resources and technical solutions. So how do some NRENs solve these problems, and what tips can they share?
Presentations and discussion.
Laetitia Lagneau (BELNET)
Kathryn Anthonisen / Ela Yazdani (CANARIE)
Laetitia's slides (pdf)| 14:25-14:30 | Meeting |
| wrap up |
GOODBYE!
| - next meetings, Goodbye! | Lonneke Walk (SURF) |
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