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Public Affairs is about the way in which all kinds of organisations engage in lobbying and in securing a good reputation with policy makers. In the world of policymakingpolicy making, organisations and groups with a specific interest try to influence decisions to their favour. They may try to get an issue on the agenda, or prevent it if this threatens their interest. How do they do this, what strategies they use, and with what effects? How can we understand the myriad of business corporations, professional associations, NGOs, citizen groups and increasingly also public organisations that gets involved in lobbying? How do policymakers respond to claims made by interest groups? What about the transparency of lobbying, and the implications for democratic representation?
This workshop introduces you to the world of public affairs, in which not only lobbying is relevant but also the reputation of organisations as they are more and more held publicly accountable for their behaviourbehavior. How can you study the lobbying game, and how do organisations learn about strategy and reputation building? Do they work together, or do they act alone? In this sense, Public Affairs, which traditionally focussed focused on lobbying policy makers, is becoming further entwined with Public Relations, which is more concerned with building a good reputational profile as a whole.
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Thereafter, selected GÉANT NRENS will present their strategies in Public Affairs. We will explain and discuss basic concepts of Public Affairs. The objective of this part of the workshop is to provide an overview of the wide spectrum of possible PA strategies for NRENS in Europe.
Agenda
Timing | Topic | Who? |
Day 1 (April 8th) |
12:30 - 13:00 | Welcome & Intro | Léonie Schäfer (DFN), Hendrik Ike (GÉANT) |
13:00 - 14:30 | Session I – Public Affairs and Communication in the Digital Age ( Presentation & Discussion ) Public Affairs and communication at the Digital Age_Mechthild_Buelow.pdf | Invited Presenter: Mechthild Bülow, Owner of Mechthild Bülow Public Affairs, Berlin |
14:30 - 15:00 | Coffee Break |
15:00 - 16:30 | Session II – Public Affairs at GÉANT NRENs – Case Studies DeiC_PublicAffairs_and_government_interaction_Martin_Bech.pdf | Martin Bech (DeiC), Ilse Koning (SURF) |
16:30 - 17:00 | Session III – Public Affairs Basics | Hendrik Ike (GÉANT) |
17:00 - 17:30 | Working Groups & Round-Up Day 1 | All EaP NRENs |
19:00 - Open End | Working Dinner | All |
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Timing | Topic | Who? |
Day 2 (April 9th) |
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08:45 - 09:00 | Welcome Day 2 |
09:00 - 10:00 | Session IV – The Perspective of the Policy Maker | Edit Herczog (GÉANT) |
10:00 – 10:30 | Session V – Task Presentation: A (fictional) Scenario for Public Affairs | Léonie Schäfer (DFN), Hendrik Ike (GÉANT) |
10:30 – 10:45 | Coffee Break |
10:45 – 12:00 | Session VI – Working Groups | All |
12:00 – 13:00 | Lunch |
13:00 - 15:30 | Session VII - Working Groups | All |
15:00 – 16:00 | Session VIII – Use Case Presentations (20min per Working Group) | All |
16:00 - 16:30 | Round-Up Day 2 & Conclusions |
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Preparatory tasks for participants
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https://www.politico.eu/article/a-decade-of-change-in-eu-public-affairs/
Target Group
Participants from Emerging NRENs or NRENs in the process of transformation. Management Level.
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... Station Zoologischer Garten (travel time is 12 minutes)
Recommended hotels:
Park Inn Hotel in Berlin (this hotel is right next to the DFN offices)
https://www.parkinn.com/hotel-berlin
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H4 Hotel Alexanderplatz
https://www.h-hotels.com/de/h4/hotels/h4-hotel-berlin-alexanderplatz
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