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This event will take place online

...

on 21-22 March.

If you have agenda ideas for this or future meetings, please contact Lauracontact Silvia.Durnford@geantFiore@geant.org or or add them directly into the the agenda suggestions page. If you would like to host a future meeting, please let Laura know! 

Registration will open soon.is open. Zoom link to join the event: https://geant.zoom.us/j/68609347270?pwd=aDBvMDdHYzdSZE51REMrc3I2MzQxZz09

ZOOM USER GUIDELINES FOR THIS MEETING, and GEANT Privacy Notice - this meeting will be recorded in Zoom.

Feedback survey will be linked here during the meeting

.

Videos of the 21st of March (joint meeting with SIG-MSP) and the 22nd of March.


INITIAL AGENDA - (TIMINGS ARE CET)

Day 1 (recording)
DAY 2 - 22 April TBC
2022 DATE TBC

TIME

WHATWHOSLIDES

JOINT MEETING WITH SIG-MSP

21 March 2022 
11:50-12:00

ARRIVAL!

Troubleshooting connections & 'virtual coffee break' together



12:00-12:05WELCOMELonneke Walk (SURF - Chair of SIG-Marcomms) & Martin Bech (DeiC -  Chair of SIG-MSP)





12:05-12:15


12:15-12:50



12:50-13:15

LIGHTNING TALK UPDATES

  • Women in STEM 2022 campaign
  • AfricaConnect3 Twitter Photo Contest
  • YOUR UPDATE HERE!


TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 1

Offering training is a way that some NRENs make themselves known to new audiences, raise awareness of what an NREN is, or increase visibility of the NREN brand. Training can also support products that are offered and expand the uptake of service offerings. But training is also a product or service in its own right, needing a place in the NREN strategy and in the marketing communications support activities. 



  • Discussion in breakout rooms

SESSION CHAIRS:
Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)




Sara King (AARnet)
Rebecca Burningham  (Jisc)
Kathryn Anthonisen (CANARIE)
Michel Wets (SURF)

Silvia Fiore (GÉANT)
AC3 Comms team
YOUR NAME HERE!





13:15-13:
30
25BREAK


13

:30

:25-13:45


13:45-14:00



14:00-14:

20

DATA DASHBOARDS

  • Practical example from GÉANT how to construct a social media dashboard that gives one overview of searchable statistics, including the possibility to make your own using provided 'templates'
  • YOUR EXAMPLE HERE?
  • DISCUSSION:
    • Who already gathers statistical data from social media channels and how? What do you do with the data? Does anyone change their strategy as a result of data they’ve seen? What discipline do you have around setting goals for applying and using the data?

25

TRAINING AS AN NREN PRODUCT AND/OR MARKETING TOOL - PART 2

  • Feedback from the breakout discussion groups




SESSION CHAIRS:
Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)

Sarah Hughes (GLAD, GÉANT Learning and Development)

Nicole Harris and Casper Dreef (GÉANT) 


Harri Kuusisto (CSC)

Tomi Dolenc (ARNES)


14:25-14:30Meeting feedback survey
SIG-MSP only
14:30-14:35

Leonardo Marino (GÉANT)

YOUR NAME HERE!

14:20-14:30
Day wrap up - until tomorrow
!
Day 1 - 21 April TBC

JOINT MEETING WITH SIG-MSP To Be Confirmed?

for SIG-Marcomms!
Lonneke Walk & Martin Bech

DAY 2

SIG-Marcomms meeting

22 March 2022

TIME

WHATWHOSLIDES
2022 DATE TBC
11:50-12:00

ARRIVAL!

Troubleshooting connections & 'virtual coffee break' together



12:00-12:05WELCOMELonneke Walk (SURF - Chair of SIG-Marcomms)
12:
00
05-13:
20

TRAINING AS AN NREN MARKETING TOOL (topic to be confirmed)

Offering training is a way that some NRENs make themselves known to new audiences, or expand the uptake of their service offerings. But it's also an opportunity to support products and branding and raise awareness of what an NREN is. 

This joint session between SIG-Marcomms and SIG-MSP will hear some examples and discuss experiences to explore:

  • Training as a product / service

    • Examples of how different NRENs use training as part of their product lifecycle and promotional activities
    • How to find and deploy training talent as products evolve and change?

    • Training as a marketing tool

    • How to market and promote training for services

    Training as a strategic element

    BREAKOUT DISCUSSION

    • YOUR EXAMPLE HERE?

    SESSION CHAIRS (TBC): Kathryn Anthonisen (CANARIE) & Mark Tysom (Jisc)

    Jane Gifford (AARnet)

    Kathryn

    Mark

    YOUR NAME HERE!

    13:20-13:25BREAK

    TRAINING AS AN NREN MARKETING TOOL (topic to be confirmed)

    Feedback from the breakout discussion groups

    13:55-14:25

    JOINT MEETING LIGHTNING TALKS

    Updates that are of interest to both SIG-MSP and SIG-Marcomms participants - preferably joint presentations from within NRENs:

    • YOUR UPDATE HERE?

    YOUR NAME HERE!

    15

    UPDATES

    Lightning Talks:



    Silvia Fiore (GÉANT)
    Charlie van Genucthen (SURF)

    Christine Glaser (RESTENA)

    Davina Luyten (BELNET)

    Rosanna Norman (GÉANT)


    13:15-13:30BREAK

    13:30-14:20

    DATA DASHBOARDS

    Do you gather statistical data from your social media channels? How? What do you do with the data? Have you ever changed your marketing communications strategy as a result of data you’ve seen? What discipline do you have around gathering data, setting goals and using the data?

    This session will include:





    Leonardo Marino (GÉANT)



    14:20-14:25Meeting feedback survey
    		SIG-MARCOMMS only
    14:25-14:30Meeting
    feedback survey,
    wrap up
    , next meeting dates etc
    GOODBYE!
    - next meetings, Goodbye!
    		Lonneke Walk (SURF)

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