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NREN updates

• YOUR UPDATE HERE! (max 7 minutes)

Please note that we will accommodate first NRENs who have not delivered presentations recently. 

10:45 - 12:15

How to create a successful social media campaign 1/3 WORKSHOP Videos (only f2f)

Video creation

• Presentation on how to create videos for social media (Andrea Meloni, GÉANT)

• YOUR EXAMPLE HERE! (max 7 minutes)
• Discussion

We are looking for a max of 2 NRENs contributions on the topic of videos and visuals for social media campaigns to leave enough time for discussion.

10:45 - 12:00

continued

• Group exercise
• Discussion

Tour of Belnet facilities & presentation

How to create a successful social media campaign 2/3 ROUND TABLE - chair by Barbara Carroll (hybrid)

How do you involve your community and technical colleagues in content creation on social media?

• PRACE's legacy campaing: photo contributions from the Community (Marjolein Oorsprong, PRACE)
• YOUR EXAMPLE HERE! (max 7 minutesHow to connect with different audiences: social media strategy of Arnes as NREN vs. SLING for EuroCC project (Ariela Hercek, Arnes)

We are looking for a max of 2 NRENs contributions on the topic of community engagement on social media to leave enough time for discussion.

How to create a successful social media campaign 3/3 ROUND TABLE

How do you analyse your campaign's results and determine its value?

- chaired by Barbara Carroll (hybrid)

Tips and tricks for social media campaigns

• A subjective view of what you should and shouldn’t do in your campaign (Olga Popcova, RENAM)
• RENU communications (Louise Karungi, RENUYOUR EXAMPLE HERE! (max 7 minutes)

We are looking for a max of 2 NRENs contributions on the topic of results analysis to leave enough time for discussion.

OPEN space: raise your challenge! - chaired by Lonneke Walk (hybrid)

• What are your comms plans for 2023?

Wake-up game(hybrid)

How is your marcomms team structured?  - chaired by Laetitia Lagneau (hybrid)

• Belnet's MarCom structure
• RNP's survey results
• YOUR EXAMPLE HERE! (max 7 minutes)
• Discussion

COFFEE BREAK

Branding - chaired by Lonneke Walk (hybrid)

• From RESTENA to Restena (Christine Glaser, Restena)
• Belnet's employer branding (Davina Luyten, Belnet)
• HEAnet's rebranding project (Barbara Carroll, HEAnet)
• Branding strategy of EOSC in Georgia (Tamara Gvenetadze, GRENAYOUR EXAMPLE HERE! (max 7 minutes)
• Discussion

Topic examples: creating a strong brand, rebranding (before vs after), HR recruitment campaigns, employer branding.