Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Public Affairs is about the way in which all kinds of organisations engage in lobbying and in securing a good reputation with policy makers. In the world of policymakingpolicy making, organisations and groups with a specific interest try to influence decisions to their favour. They may try to get an issue on the agenda, or prevent it if this threatens their interest. How do they do this, what strategies they use, and with what effects? How can we understand the myriad of business corporations, professional associations, NGOs, citizen groups and increasingly also public organisations that gets involved in lobbying? How do policymakers respond to claims made by interest groups? What about the transparency of lobbying, and the implications for democratic representation?

This workshop introduces you to the world of public affairs, in which not only lobbying is relevant but also the reputation of organisations as they are more and more held publicly accountable for their behaviourbehavior. How can you study the lobbying game, and how do organisations learn about strategy and reputation building? Do they work together, or do they act alone? In this sense, Public Affairs, which traditionally focussed focused on lobbying policy makers, is becoming further entwined with Public Relations, which is more concerned with building a good reputational profile as a whole.

...

 Thereafter, selected GÉANT NRENS will present their strategies in Public Affairs. We will explain and discuss basic concepts of Public Affairs. The objective of this part of the workshop is to provide an overview of the wide spectrum of possible PA strategies for NRENS in Europe.


 Agenda 

Timing

Topic

Who?

Day 1

 

 

(April 8th)



12:30 - 13:00

Welcome & Intro

Léonie Schäfer (DFN), Hendrik Ike (GÉANT)

13:00 - 14:30

Session I – Public Affairs and Communication

Strategies

in the Digital Age

( Presentation  & Discussion )

Public Affairs and communication at the Digital Age_Mechthild_Buelow.pdf

Invited Presenter:

Mechthild Bülow, Owner of

Mechthild Bülow Public Affairs, Berlin

Mechthild Buelow_CV_English.pdf

14:30 - 15:00

Coffee Break

 


15:00 - 16:

00

30

Martin Bech (DeiC), Ilse Koning (SURF)

15

16:

00

30 -

16

17:00

Session III – Public Affairs Basics

Public Affairs Basics_Hendrik_Ike.pptx.pdf

Hendrik Ike (GÉANT)

16

17:00 - 17:

00

30

Working Groups

All EaP NRENs

17:00 - 17:30

& Round-

up

 

 

 

Up Day 1

 

All EaP NRENs




19:00 - Open End

Working Dinner

 All

...



Timing

Topic

Who?

Day 2 (April 9th)

 

 

08:45 - 09:00

Welcome Day 2

 


09:00 - 10:00

Session IV – The Perspective of the Policy Maker 

Lobbying from the politicians perspective_Edit Herczog.pdf

Edit Herczog (GÉANT)

10:00 – 10:30

Session V – Task Presentation: A (fictional)  Scenario for Public Affairs

Léonie Schäfer (DFN), Hendrik Ike (GÉANT)

10:30 – 10:45

Coffee Break

 


10:45 – 12:00

Session VI – Working Groups

All

12:00 – 13:00

Lunch

 


13:00 - 15:30

Session VII - Working Groups

All

15:00 – 16:00

Session VIII – Use Case Presentations (20min per Working Group)

All

16:00 - 16:30

Round-Up Day 2 & Conclusions

 

 

...



Preparatory tasks for participants

  • Get info about the Digital Agenda of your country
  • Assess in how far your NREN is in-line with the Digital Agenda
  • Get info about lobbying activities in your country
  • Which lobbying associations are powerful? How do they work?

...

https://www.politico.eu/article/a-decade-of-change-in-eu-public-affairs/ 


Target Group

Participants from Emerging NRENs or NRENs in the process of transformation. Management Level.


Logistics /

...

Venue


DFN-Verein e. V.
Geschäftsstelle Berlin
Alexanderplatz 1
7th floor
10178 Berlin

...

... Station Zoologischer Garten (travel time is 12 minutes)

...


  


Recommended hotels: 


Park Inn Hotel in Berlin (this hotel is right next to the DFN offices)
https://www.parkinn.com/hotel-berlin

This is the hotel right next to the DFN offices.

 


 Alternatively Alternatively have a look at the following list of hotels, which are all in walking distance to the DFN Offices and Alexanderplatz: 

Hotel Motel One - Alexanderplatz
https://www.motel-one.com/en/hotels/berlin/hotel-berlin-alexanderplatz/ 

Hotel Motel One – Hackescher Markt
https://www.motel-one.com/en/hotels/berlin/hotel-berlin-hackescher-markt/ 

Hotel Indigo
https://hotelindigoberlin.com/ 

B&B Hotels Berlin Alexanderplatz
https://www.hotelbb.de/de/berlin-alexanderplatz

 

Hotel Hackescher Markt (No-chain hotel. Just one stop (2min) away from Alexanderplatz by S-Bahn)
https://www.hotel-hackescher-markt.com/en

No-chain hotel. Just one stop (2min) away from Alexanderplatz by S-Bahn.

...

H4 Hotel Alexanderplatz 
https://www.h-hotels.com/de/h4/hotels/h4-hotel-berlin-alexanderplatz