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Day 1, Thursday, December 12th
9:00-17:15 "Social media metrics"
09:00-09:30 - Introduction and expectations for the day
09:30-10:30 - Social Media Strategy & Monitoring: Introduction Social Media: Channels and Target Groups
10:30-10:45 - BREAK
10:45-11:15 - Social Media Strategy & Monitoring: Social Media Monitoring / Social Listening: Introduction and Tools
11:15-12:15 - Social Media Strategy & Monitoring: Social Media Strategy / Social Media Grid: Channel Planning, Content Development and Tonality
12:15-12:45 - LUNCH
12:45-13:45 - Social Media Posts: Basics: Length of postings, specifications for each platform (Examples postings of events on FB, Instagram, Twitter, Linked In, Website, Example postings B2B vs B2C)
13:45-15:15 - Social Media Posts: Exercise: Creating of postings for different channels and target groups
15:15-15:30 - BREAK
15:30-16:30 - Analytics: Analytics for each social media channel (platform tools & relevant KPIs)
16:30-17:00 - Analytics: Overview of external analytic tools (free & charged) – can be shorted in favour of the previous topic
17:00-17:15 - Wrap up
18:00 - 19:30 Walking tour
19:30 Dinner “Erdinger am Gendarmenmarkt”
Day 2, Friday, December 13th
9:00 - 15:0000 “Interview Techniques”, Laura Durnford, GÉANT
Logistics / Venue
DFN-Verein e. V.
Geschäftsstelle Berlin
Alexanderplatz 1
7th floor
10178 Berlin
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