Domen talk
ARNES video: SAfe on the Internet USe case by CERT - their awareness campaign on Facebook.
Facebook seen as source of risk and threats but after a year say it's an ally. Targeted adults 25-45 ish because use online banking and SM. 3 posts per day
Take advatage of Facebook features: set up custom tabs such as online risks, report a scam, safety news, are you a web detective - lok for real life scams and compete for prizes.
Use timeline to landamrk milstones in network security
FB page increase traffic to web = no. 1 referral, more efficiant way of getting info than e.g. web banners, allows promotion of other channels. and connect wit other organisations in the field.
4713 followers can share news with their public. This is the true potential o SM
Domen: takes a lot of work and time. If you go on hoiday, figures drop. But easy to revive it.
Question: Who goes to the website compared to the Facebook pages. Domen: We looked into it, and we think we are reaching a wide community. Through friends of friends. We only have about 300 people following us, but they engageded by sharing or likes.
Laura: The work item so far has focused on Comms work, but this BoF would like to broaden the view. Survey send to all the taskforces.
...(more about survey from slides...)
Questions:
Valentino: Is the taskforces the right audiences to ask in this surveys / they might not nescearly belong to an nren. Laura one person answerede he didnt belong to a an NREN
2. TaskForces a froum for discussion using dinosaur technology, seems to be a lot of discussion about the topics in socia media Can we extend the use of social media? ... waiting for discussions...
Laura: The training in september focused also on the problems we had in using the social media - and some of the aspects are the same as the survey results show.