EaPConnect marcomm workshop

12-13 December, 2019

Agenda

Day 1, Thursday, December 12th

9:00-17:15 "Social media metrics", Sina Frank and Lisa Deckert, "Sasserath Munzinger Plus"

09:00-09:30 - Introduction and expectations for the day

09:30-10:30 - Social Media Strategy & Monitoring: Introduction Social Media: Channels and Target Groups

10:30-10:45 - BREAK

10:45-11:15 - Social Media Strategy & Monitoring: Social Media Monitoring / Social Listening: Introduction and Tools

11:15-12:15 - Social Media Strategy & Monitoring: Social Media Strategy / Social Media Grid: Channel Planning, Content Development and Tonality

12:15-12:45 - LUNCH

12:45-13:45 - Social Media Posts: Basics: Length of postings, specifications for each platform (Examples postings of events on FB, Instagram, Twitter, Linked In, Website, Example postings B2B vs B2C)

13:45-15:15 - Social Media Posts: Exercise: Creating of postings for different channels and target groups

15:15-15:30 - BREAK

15:30-16:30 - Analytics: Analytics for each social media channel (platform tools & relevant KPIs)

16:30-17:00 - Analytics: Overview of external analytic tools (free & charged) – can be shorted in favour of the previous topic

17:00-17:15 - Wrap up

18:00-19:30 Walking tour

19:30 Dinner “Erdinger am Gendarmenmarkt”

Day 2, Friday, December 13th

9:00 - 15:00 “Interview Techniques”, Laura Durnford, GÉANT

About the trainers:

"Sasserath Munzinger Plus" is a brand, innovation and culture consultancy that works with leading and aspiring brands and offering wide range of services. As a well-connected part of the Berlin startup ecosystem, with a strong entrepreneurial culture and a client structure that includes corporations, family-owned traditional companies and startups, Sasserath Munzinger Plus not only enables innovation through the conception and management of innovative creative processes but also plays an active role in the exchange and connection between the different players.

Sina Frank, Brand Consultant

Sina Frank has been a consultant at Sasserath Munzinger Plus for 4.5 years. She has already supervised numerous projects in the field of brand and communication strategy for a wide variety of companies (Nürnberger Versicherung, Premier Inn, …) and is involved in the topics of employer branding and social media marketing. She also gives seminars on "Brand management in the digital age", for example at the Ad School in Zurich and at the Markenverband (brand association) in Berlin.

Lisa Deckert, Social Media Manager

Lisa Deckert has been working as a social media manager at Sasserath Munzinger Plus for 3 years. She has supervised numerous projects in the field of social media for a wide variety of companies (L’Oréal, Bahlsen, Caparol, …). Her work focuses on social media strategies, editorial and content planning, social media monitoring and content creation. She has already held seminars on the topics of social media marketing and social media strategies at the AMD Berlin (Academy for Fashion and Design) and at the Markenverband (brand association) in Berlin.

Logistics / Venue

DFN-Verein e. V.
Geschäftsstelle Berlin
Alexanderplatz 1
7th floor
10178 Berlin

How to get into the building...

GPS co-ordinates (WGS84): N 52° 31,27134´ E013° 24,76554´

Arrival by city transport:

For Berlin public transport please use tariff group AB single tickets. They are valid for two hours on all forms of city transport and all regional railways in Berlin. Within this time limit you can change between transport as often as you like. Tickets can be obtained on trams and buses or at the stations from ticket machines. Single tickets bought at any station in Berlin must be validated before getting on transport.

Arrival by car:

The historic Berolina building is located in Alexanderplatz. Use of public transport is recommended because of limited parking in the area.

Arrival by plane at ...

... Airport Tegel (travel time is 36 - 45 minutes)

... Airport Schönefeld (travel time is 30 - 42 minutes)

Arrival by train at ...

... Central Station Berlin (travel time is 5 - 9 minutes)

... Station Alexanderplatz (a two-minute-walk)

... Station Ostbahnhof (travel time is 3 - 4 minutes)

... Station Zoologischer Garten (travel time is 12 minutes)